Following our earlier work on Yugen’s identity, we continued shaping the brand experience across retail, spatial, and product design. Each flagship store and kiosk embodies Yugen’s spirit—turning inspiration into beauty, function, and storytelling, bringing this experience to life across locations in Bangkok and Korea.

We also designed the packaging for Yugen’s new flagship product, Eau De Parfum. The bottle design shifts from geometric to organic forms, translating scent into abstract shape, color, and texture. The package features a reflective interior that opens into a display platform, illuminating the bottles and echoing the brand’s active, positive spirit.

Alongside retail and packaging, we refreshed Yugen’s visual identity, updating the brand’s visual language and exploring new ways to express it across all touchpoints, resulting in a cohesive and engaging experience.

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Creative & Design : Farmgroup

Glass Bottle Design Partner : Thinkk Studio