Pan-United
Corporate identity design for a global leader in low-carbon concrete technologies based in Singapore, Pan–United.
We were proud to redesign the corporate identity for Pan-United, a global leader in low-carbon concrete technologies based in Singapore. We refined their iconic brandmark and crafted a new wordmark—preserving its original spirit while giving it a sharper, more contemporary form. A refreshed and expanded colour palette, along with new graphic elements, supports a cohesive visual system, brought together through a comprehensive brand guide. From stationery and uniforms to vehicles and digital platforms, the new identity helps Pan–United move forward with clarity and confidence.


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