Jing Jai Central
A creative district aimed to nurture and support local communities and local small businesses.
Brand architecture and identity design project for Central Group, “Jing Jai Central”.
We’ve rebranded, restructured, and redesigned Jing Jai Central.
Jing Jai Central, as a mother brand, consisted of several small brands and units which can be duplicated and scaled in the future.
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