The Craft of Perfection.
Haru is a fresh RTD cold brew green tea. Our challenge was to create a memorable brand that stands out in a crowded market, reflecting a slower-paced spring lifestyle. We developed a custom wordmark, color palette, and ingredient-inspired illustrations. The sleek bottle design, inspired by cherry blossoms, adds the finishing touch. Our design has successfully positioned Haru as a unique and desirable brand in Thailand’s RTD tea market.