Nopparat, the nine gems surrounding Phra Sittithada in the emblem, are retained in the new Brandmark, which preserves the original meaning but is visually refined to appear bolder and more distinctive. The use of figure and ground reflects the concept of Hidden Potential, a concept that also extends into the Wordmark for a unified identity. A custom typeface, DPU Nopparat, was developed from the gem motif, giving DPU a unique voice that bridges tradition and progress.