Auntie Mam’s was born from the founder’s wish to share the true taste of Pad Thai—the kind locals are proud of—with people around the world.

We crafted the identity system — including the logo, illustrations, and packaging — to capture the comforting spirit of home. Inspired by vintage Thai cookbooks, the design embodies the warmth of tradition and the richness of a family recipe passed down through generations: authentic, heartfelt, and proudly Thai.

Photography Credit : Ohm Anawat