Longchamp LGP Collection Launch


In May, Longchamp launched a logo based range world wide. This collection has been designed to target a younger crowd. The role that Farmgroup had in this project was the adaptation of the global design into an outdoor pop-up store in one Bangkok’s most prime location— Parc Paragon.

Within the pop-up shop, we created and managed many activities and photo opportunities— a projection mapping space, a chromakey photo activity and a pop-up Ditto tea stand.