King Power Explore Endless Celebration 2018InfoInfo
King Power International Group is a leading travel retailer and fully-owned Thai company. Farmgroup was commissioned to conceptualize, design and produce installations and decorations for 2018’s Christmas and New Year celebration. The concept was “Redefine Thai” and the challenge was to represent Thai celebrations in a contemporary way. We took inspiration from Thai flowers, a local symbol of success and opportunity. The designs came from the unique geometric shapes and patterns in Thai flowers. Reflective materials were chosen to suggest the luxury and exclusivity of the King Power brand.