jarken recently switched their direction from designing and building all sorts of architectural projects to focus mainly on the premium residential architecture projects / we re-design the whole identity system / and focus on really the core of their business / we think that the identity that they need will be found within themselves / so we came up with a rather dynamic identity design / the symbol consists of 4 lines in different sizes and lengths / these lines takes up the same amount of space which makes them equal in collaboration but taking a leading role in each task .
