Football Association of Thailand had launched a campaign to raise the supporters morales for the upcoming matches of Thailand’s National Football Team.
The campaign, in collaboration with Plan–B, was launched in Bangkok in March 2017. All the visuals were released all over the city in through Out of Home media and Online via Social Media.
The key visual design were hand-lettered and enlarged for effect. The big and bold composition gives a sense of power, strength and toughness. Combined with images of the football match, it gives a sense of the Thailand’s National Football team’s determination to win.