Chonburi Football Club is locally known by their nickname, The Sharks. After ten years of success on and off the field, we were honored to work with them in developing a brand identity that better reflected who they were as an organization. We modernized the brand with a new pictorial mark accompanied by a custom logotype and typeface. The pictorial mark needed to be more dynamic. It also needed to be versatile; able to be used on merchandise, buses, posters, banners, and much more. The result is a memorable and iconic brand identity that captures the spirit of team and the fans. Go Sharks!